文档介绍：片仔癀药妆营销计划书
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Buasy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
目录
概要 1
导言 3
情势分析 4
一、全球药妆环境 4
二、中国药妆环境 5
三、法律及法规 7
四、竞争环境 7
目标市场 9
SWOT 9
一、Strengths 优势 10
二、Weaknesses劣势 10
三、Opportunity 时机 11
四、Threats 威胁 11
营销目的和目标 12
一、营销目的 12
二、营销目标 12
营销战略 13
一、品牌策略 13
二、价格策略 14
三、分销策略 14
四、广告策略 15
五、促销策略 17
营销预算 19
一、总活动费用预算 19
二、预算分解 19
小结 20
片仔癀药妆营销计划书
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the3
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
概要
片仔癀公司以生产名贵中成药——片仔癀而享誉海内外，注册的“片仔癀”商标于1999年元月被评为“中国著名商标”，2006年入选商务部首批“中华老字号”、并入选中华老字号品牌价值百强榜20强，福建省出口名牌，片仔癀系列产品首批通过国家原产地标记认证，并被评为福建省名牌产品。公司的主导产品——片仔癀，两度荣获国家质量金质奖，并被列入国家中药一级保护品种，其以独特的消炎、解毒、镇痛、保肝等显著疗效及保护健康的功能而深受国内外患者的赞誉，被誉为“国宝神药”。因此，片仔癀的药妆产品使用“片仔癀”这一品牌，即统一品牌策略。这样在企业的品牌以赢得良好市场的信誉的情况下顺利推出新