文档介绍：甜心房蛋糕店广告策划案
actively carry out the law on civil air defense education, drawn out of the air defense in PinglianPingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
目录
一、市场分析 6
（一）市场环境分析 6
（二）消费者分析 6
（三）竞争者 7
二、企业状况 7
（一）企业形象 7
（二）经营状况 8
(三)产品 8
（四）媒介 11
(五)调查问卷 12
三、广告计划 12
（一）广告目标 12
（二）信息个性 12
（三）消费心理 13
（四）广告主题 13
四、广告创意 13
（一）广告主题 13
（二）广告标语 13
（三）广告正文 14
(四)广告口号 15
(五)广告附文 15
(六)布局描述 15
五、媒介选择 15
六、费用预算 16
七、附录……………………………………………………13
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the5
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee