文档介绍：LOGO耐克营销案例分析市场营销第一小组:杜荣杼、张庆、刘琳、刘艳菊、张玉格、张燕妮、赵姝颖、赵轩维LOGOentsSummary the case1Answer the questions2Concluding3LOGOary the case1Nike’s mitment to marketing and technical superiority of its ’s problems with sales and child labour . For petitors,Nike derived out of a deeply pany order to win globally,Nike’s Marketing must focus on its customers, Nike has to be beautiful as well as the questions?1、What would you consider Nike’s ‘superb marketing skills’? ?Product. ?Promotion. ?Brand Management. LOGOrb marketing skillsTechnology:Nike’s initial ess resulted from the technical superiority of its running and basketball shoes. Quality:building superior marketing skillsAdsBrandPromotionInnovationEndorsementsEventsLOGOerb marketing skillsNIKENIKEACGACGCONVERSECONVERSEBrand ManagementJumping man Jumping man LOGOrb marketing skillsTitleAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your TextAdd Your TextLOGOer the questionsHigh quality and superior value for their customers,leading tohigh levels of customer -could win market share,and profits will followBrand Management-could make customers indentify its Brand profitsMake profits2、Why does Nike require these skills pete in the marketplace?LOGOer the questionsNike’s principles NikeNike’’s principles s principles 4P4PSTPSTPBrand Brand ManagementManagement3、Show how marketing principles and practices will enable Nike to satisfy these needs, bearing in mind pany’s diverse range of product and geographic markets.