文档介绍：西安白鹿原旅游发展策略研究
西安建筑科技大学硕士学位论文 西安建筑科技大学硕士学位论文
西安建筑科技大学硕士学位论文 西安白鹿原旅游发展策略研究 专 业:城市规
划与设计 硕 士 生:王小席 指导教师:聂仲秋 副教授 摘 要 随着观o provide for recreation places of great significance. The tourism product is the the basis of the existence and development of tourism, development of tourism resources "marketable" to select the most
unique tourism products, in order to enhance the market competitiveness of tourist destinations, in order to meet the increasingly personalized travel consumer demand and continues to mature more tourists travel consumer demand in order to gain a foothold in the fierce competition. The thesis is divided into three parts, the theoretical part of the Analysis of the related concepts, the theoretical interpretation and practice and experience process. Second, the empirical research paper on the basis of investigation and analysis of Bai luyuan Tourism Development, Bai luyuan in recent years, relying on its own tourism resources, the district transportation advantages, environmental advantages, as well as the tourist market advantage, tourism development has been the beginning of with the scale of the overall tourist number and tourism revenue into an upward trend. But there 西安建筑科技大学硕士学位论文 are still the primary tourism
products, lack of tourism resources in-depth development; tourist market development, tourism development has been slow; lack of tourist commodities brand, still need to improve the tourism image; infrastructure construction is lagging behind other outstanding issues. The combination of Bai luyuan Tourism SWOT matrix analysis, and evaluation of tourism resources and sources of market research, the paper gives the Bai luyuan tourism development orientation, development objectives and overall strategy. In this goal-oriented papers, pedigree design in Bai luyuan tourism products, the dominant product type, the spatial layout and key projects, tourism image planning done some research, designed to provide some useful suggestions