乐视网全产业链运作模式研究.pdf

文档介绍：AbstractNowadays,,theabsenceofhighqualityresource,,theyworkatbuildingtheplatformandoperatingthewholeplatform,improvingtheutilizationofresource,,’“platform+content+terminal+application'’.TheylaunchtheirownWebTVandSTBtogainmarketshare,andadoptcontentstrategysuchashi【ghqualityvideoresource,originalworks,diversifiedprograms,-basedvideoplatform,,,’,,opportunitiesandchallengesarediscussedfromthefouraspectsofplatform,content,terminal,,thisdissertationconcludestheeffectsofLeTV’:LeTV,workVideo,Video。朊bsites。万方数据目录摘要?????????????????????????????一I绪论????????????????????????????????????1一、研究缘起???????????????????????一1二、国内外研究现状????????????????????.3三、研究思路与方法????????????????????..7第一章乐视网全产业链模式的产生背景????????????8第一节网络视频行业的发展趋势???????????????8一、网络视频的发展历程和类型分析????????????.8二、网络视频的行业动向?????????????????18第二节乐视网的发展趋势?????????????????.20一、乐视网发展现状???????????????????20二、乐视网PEST分析??????????????????.23第二章乐视网全产业链模式及其运作特点??????????.26第一节乐视网全产业链的运作模型、意义??????????.26一、乐视网打造全产业链的必要性??