文档介绍：2017/11/11
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Consumer Goods Implementation Guideline
(Beverage)
快速消费品处排面陈列指导原则
(烟酒饮料部门)
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OBJECTIVE:
目的: The implementation of the beverage dept must be respected according
to the direction given SDD.
饮料部门的排面陈列须遵守销售发展部的指导原则
HOW?:
方式?:
- Apply to all your department the families sequences defined by SDD.
适用于部门中销售发展部所定义的系列分类
- Optimize your linear repartition to promote your sales & profits.
优化排面,以推动销售量和利润
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configuration of the group family
customer flow 消费者流向
family allocation 中分类分配
average linear meter 平均地面线
How to read the Book ??? 怎样阅读本书
configuration of the family
customer flow 消费者流向
subfamily allocation 小分类分配
average linear meter 平均地面线
-o-gram of subfamily
Seasonality of the subfamily 小分类的季节性
Min. & Max. linear requirement 最小和最大地面线要求
Assets(name, type, qty…) 资产(名字,型号,数量)
Plan-o-gram by element 货架平面图
rules & Photo
4。陈列原则和照片
Display rules 陈列原则
1st priority
2nd priority
3rd priority
…...
The description of the implementation rules and remarks of the photos are correspondingly by color
排面原则描述的颜色和照片注释的颜色是相对应的
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Index
Family Code
Family Name
Page
*1000
*1001
*1002
*1003
*1004
*1010
*1020
*1021
*1022
*1030
*1040
*1090
碳酸饮料
果汁
机能性饮料
茶饮料
水
啤酒
国产葡萄酒
进口葡萄酒
汽泡酒
国产酒
香烟
礼品
9
12
15
18
22
26
29
32
36
39
43
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100 –软性饮料
1000 –碳酸饮料
1001 –果汁
1002 –机能性饮料
1003 –茶饮料
1004 –水
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1000 碳酸饮料
Average Linear:14 elements
-Put soda with flavor accessible to customers, because it is the profitable category among carbonated drink.
加味汽水放在靠近人流处,因为在碳酸饮料中是属于能带来较高毛利的分类.
Consumers Flow
橙味汽水
无色(柠檬)汽水
3 elements
4 elements
可乐
5 elements
2 elements
其他口味汽水
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Plan-o-gram(Average 12 elements)
The gondola can be m high or 3 m high
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Carbonated is divided by flavors:
Cola,Lemon,Orange & Others.
碳酸水按口味分为:可乐,柠檬汽水,橙味
汽水和其它口味汽水.
In the same category, it’s
displayed by pack