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怎样才能打败宝洁.doc

上传人:才艺人生 2022/3/22 文件大小:5.95 MB

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文档介绍:怎样才能打败宝洁
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang cBuilding under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
  宝洁虽然很优秀,但并不是十全十美,从宝洁的“射雕风暴行动”和反击舒蕾的举措,就可以略窥一斑。宝洁没有遇到对手,并不是没有竞争对手,并不是不可战胜。
  思路决定出路,沧海横流,方显英雄本色,所以我今天与各位讨论的就是“XX洗发水如何才能打败宝洁洗发水”这个看似不可能的高难度命题。
  我们先回顾一下微软与IBM们这个大家熟得不能再熟的故事:
  在70年代中后期,诞生于阴暗潮湿的地下室,仅有两名员工的微软,丝毫没有引起世人的关注,大家更多的目光集中在传统的IBM们身上。如果当时微软说:我能打败所有的IBM们,我想就和今天说“XX洗发水能够颠覆宝洁三驾马车”一样幼稚可笑。然而现在,即便是10年前,微软这样说,大家对此肃然起敬,报以热烈的掌声。微软与IBM们的故事过程,今天我不再赘述,今天需要指出的是:微软的成功,最重要的一条就是微软很好的把握了社会发展的大势所趋。其实,包括戴尔,包括李嘉诚、王永庆等很多功成名就的英雄,无不是把握住社会发展的大趋势。还有,更重要的:IBM们的失败,在于他们无法在相应的时间内建立与微软相抗衡的竞争优势。
  现在,看一下发生在我们身边的有关
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the