文档介绍：********************学校
毕业论文
成都家电零售连锁企业的物流配送研究
专业: 物流管理
班级学号: ******
学生姓名: ******
指导教师: ******
2 0 1 0年5月12日
成都家电零售连锁企业的物流配送研究
摘要
近年来,家电销售市场竞争日趋激烈。要在未来的市场竞争中获得成功,企业必须最大限度地挖掘第三利润源泉,重视物流网络的构建,以配送中心为节点,开展家电销售连锁配送业务。配送中心作为物流系统中的节点,在现代社会经济发展中具有重要的作用。它通过对商品的运输、装卸搬运、配送、信息处理等进行科学管理,大大减轻作业的劳动强度,减少商品损耗,提高库存周转率,加速商品流通,降低流通成本,提高社会需求的满足程度,从而降低家电销售的成本,增强企业竞争力。本文详细论述了国内大型家电销售连锁企业在物流配送方面的发展现状及趋势,阐述了配送中心作业流程设计理论与方法。在调查研究了国美、苏宁等数十家家电零售连锁企业门店的基础上,介绍了家电零售连锁业物流配送的现状,剖析了现状所反映的问题,最后针对家电产品配送的特点提出了优化家电零售连锁企业物流配送体系的思路。并根据零售家电的发展现状和现有模式,提出了具体的解决方法和有效策略。同时,针对家电零售连锁业的发展,以这个行业的优势企业之一的苏宁电器作为研究对像并进行了案例分析。
关键词家电零售连锁/物流配送/发展现状/优化策略
CHENGDU ELECTRONICS RETAIL CHAIN,
LOGISTICS AND DISTRIBUTION OF
EXAMINATION
ABSTRACT
In recent years, household appliances sales market is petitive. petition in the future to be essful, companies must maximize the profits of mining the third source of great importance to work. As a logistics distribution center in the node, in the modern social and economic development have an important role. It is through the transport of goods, loading and unloading, and greatly reduce the labor intensity of operations and reduce product loss, increase satisfaction of social needs, and enhance petitiveness. This paper discusses the major domestic appliance sales chain developments in the logistics distribution status and trends, distribution center processes described design theory and method. In the investigation of the Gome and Suning, etc. dozens of electronics retail chain store based on the introduction of the home appliance retail chain logistics status, as reflected by analysis of the status quo, and last for home appliances optimized distribution of the characteristics of electronics retail chain, logistics and distribution system of ideas. Meanwhile, for the development of home appliance retail chain, to this industry, one of the advantages of a study like Suning and conducted case studies.
KEY WORDS home appliance retail chain / logistics and