文档介绍:Line of Sight: A process for transferring science from the laboratory to ’33
the market place ~ “+$~
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Jonathan Linton, Assistant Professor, Depatiment of Management, Polytechnic -A ~ f%’.+
University, New York ******@
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Steven Walsh, Assistant Professor, Anderson School of Management, University of
New Mexico, Albuquerque, ******@
Cesar Lombana, Manager, Science and Technology Partnerships, Sandia National
Laboratories
WilIard Hunter, Science and Technology Partnerships, Sandia National
Laboratories
Al Romig, Vice President, Strategic Management Unit, Sandia National
Laboratories
Keywords – commercializatio~ innovation, disruptive, sustaining, National laboratory
Abstract
Commercialization and transfer of technology fi-omlaboratories in academe, government,
and industry has only met a &action of its potential and is currently an art not a science.
The line of sight approach developed and in use at Sandia National Laboratories, is used
to better mercialization and transfer of technology. The line of sight
process integrates technology description, the dual process model of innovation and the
product introduction model. The model, that the line of sight is based OR is presented and
the application of the model to both disruptive and sustaining is illustrated. Work to date
suggests that the differences between disruptive and sustaining technologies are critical to
quantifying the level of risk and choosing mercialization path. The applicability
of the line of m“ghtto both disruptive and sustaining technologies is key to the ess of
the model and approach.
Introduction
There are many ess stories relating to mercialization of technology (Morone,
1993 ). However, much of the science and technology deveIoped in research labs is either
mercialized at all or does not reach its mercialization potential. MarIy
activities including petitive consortia (Arnold et al., 1998) and CRADAS (Rogers
et al., 1998) have i