文档介绍：Is electronic money a disruptive technology?
Analysis
Is electronic money a
disruptive technology?
panies can fail, even when management makes apparently logical petent
decisions. The reason for their downfall can be the impact of new technology that disrupts
established markets. Consultant Richard Emsley examines electronic money to see if it is a disruptive
technology.
. Christensen coined the term ‘disruptive tech- defined, where the customers express no interest in
nologies’, in his study, The Innovator’s Dilemma, the proposed product and where the attributes of the
(Harvard Business School Press, 1997). Most technical product are inferior to the ones traditionally accepted.
advances in an industry are sustaining. That is, they Faced with this choice, it is understandable that a
improve the performance criteria of established prod- company will direct its resources towards the market
ucts in ways that major customers in mainstream mar- they know.
kets have traditionally valued. But if pany waits until its customers are
Perversely, disruptive technologies can often perform demanding the new technology, it may be too late to
worse than current products, at least in the near term. enter the market, since panies will have
However, they bring to the market a very different value developed the new technology and established a dom-
proposition, which can