文档介绍：ARTICLE IN PRESS MODEL 2
TFS-16923; No of Pages 19
Technological Forecasting & Social Change xx (2007) xxx–xxx
Evaluating technology disruptiveness in a strategic corporate
context: A case study
⁎
Liisa-Maija Sainio , Kaisu Puumalainen
Lappeenranta University of Technology, School of Business, . Box 20, 53851 Lappeenranta, Finland
Received 5 October 2006; received in revised form 29 November 2006; accepted 20 December 2006
Abstract
This study examines how firms interpret new, potentially disruptive technologies in their own strategic context. The
study uses a propositional framework for evaluating the amount of radical change in panies' business models with
two middle variables, the disruptiveness potential of a new technology, and the strategic importance of a new technology
to a firm. The framework is used in a cross-case analysis of four potentially disruptive technologies or technical operating
models: Bluetooth, WLAN, puting and Mobile Peer-to-peer paradigm. The technologies were investigated
from the perspective of three mobile operators, a device manufacturer and a pany in the ICT industry.
The data was gathered in group-discussion sessions in pany. The results of each case analysis were
brought together to evaluate, how firms interpret the potential disruptiveness in terms of changes in product
characteristics and added value, technology and market uncertainty, changes in product-market positions, possible
competence disruption and changes in work positions. The results indicate that the perceived
disruptiveness in terms of product characteristics does not necessarily translate into strategic importance. In
addition, firms did not see the new technologies as a threat in terms of petence disruption.
© 2007 Elsevier Inc. All rights reserved.
Keywords: Disruptive technology; ICT industry; Business model; Technology strategy; Business strategy
1. Introduction
Technology development is recognized as one of the most visible bu