文档介绍：Technovation 26 (2006) 807–819
ate/technovation
Co-locating NPD? The need bining project focus
anizational integration
Nicolette Lakemond*, Christian Berggren
Department of Management and Economics, Linko¨ping University, SE-581 83 Linko¨ping, Sweden
Abstract
Most studies of new product development practices focus parisons of individual projects, to identify factors contributing to their
ess or failure. This paper builds on an in-depth field study of the interaction of one single NPD project with anizational context of
the firm. The project typified many mended practices for new-design projects: a co-located, cross-functional project team, close
collaboration with external system suppliers, a hard-driving project manager and strong top management support. However, when evaluated
in anizational context as to their consequences for other on-going projects, these attributes turned out to have a deeply ambivalent
character. bining results from the case study and evidence from the literature several implications for anizing are suggested:
the value of alternating co-location and physical separation according to the requirements of specific project phases; to take project duration
into account in location decisions; and to address both interaction within the project and mechanisms for its interaction and integration with
other departments and projects.
q 2005 Elsevier Ltd. All rights reserved.
Keywords: New product development; Cross-functionality; Co-location; Interaction; Integration; Organizational embeddedness; Temporal embeddedness;
Case study
1. Introduction development time (Gerwin and Barrowman, 2002) although
there are studies, which include other indicators such as
Studies of new product development practices have been cost, manufacturability, and product survival (Liker et al.,
a vital research field since the early 1990s and the 1999; Swink et al., 1996; Swink, 1999; Thieme et al., 2003).
publications by Clark and Fujimoto (1991), Whe