文档介绍：IndustrialMarketingManagement35(2006)293–307NationalcultureandR&Dandmarketingintegrationmechanismsinnewproductdevelopment:Across-culturalstudybetweenSingaporeandNewZealand⁎,,,1,CheeMengYapc,2aDepartmentofMarketing,UniversityofOtago,POBox56,Dunedin,NewZealandbOtagoSchoolofBusiness,UniversityofOtago,POBox56,Dunedin,NewZealandcDepartmentofIndustrialandSystemsEngineering,NationalUniversityofSingapore,KentRidgeCrescent,SingaporeReceived1September2004;receivedinrevisedform1June2005;accepted1September2005Availableonline17February2006AbstractTheintegrationofR&Dandmarketinginnewproductdevelopment(NPD),(NZ),thewesternculturalenvironment,andSingapore,,indicatingalinkbetweenformalization,centralization,roleflexibilityandinterfunctionalclimatemechanismswiththeHofstededimensionsofPowerDistance,.©:Nationalculture;Newproductdevelopment;Integration;,mostnotablyWesternEurope(.,Hultink,Griffin,Hart,&Robben,1997;Rothwell,1977)andNorthAmericaTheuseofthenationalcontextasamediating,moderatingor(.,Griffin&Hauser,1993;Souder,1988)withonlyafewexplanatoryvariablehasbeenunderincreasedattentioninthefromtheAustralasian(.,Atuahene-Gima,1996;Dwyer,newproductdevelopment(NPD)managementliterature,re-1990;Souder,Buisson,&Garrett1997)andAsiancontextsflectingtherealitythatnomanagerialdecision,action,orprocess(.,Atuahene-Gima&Evangelista,2000;Song&Parry,1997;isundertakeninavacuumwithout