文档介绍：Journal of Business Research 55 (2002) 163–176
Organizational innovation adoption
A multi-level framework of determinants and opportunities for
future research
Ruud T. Frambacha,*, Niels Schillewaertb,c
aVrije University Amsterdam, Amsterdam, herlands
bGhent University, Ghent, Belgium
cThe Vlerick Leuven Ghent Management School, Ghent, Belgium
Abstract
Organizational innovation adoption has received increasing attention in the marketing and management literature over the past two
decades. Insight into adoption processes, its inhibitors and stimulators helps suppliers of innovations to market their new products more
effectively. The objective of this paper is to discuss the main findings anizational adoption and integrate them within a framework. The
framework that we propose addresses the adoption decision at two levels, . anizational level and the individual adopter within an
organization. We integrate research on innovation adoption and technology acceptance that have emerged in the marketing and management
literature and identify several research issues that need further attention. D 2001 Elsevier Science Inc. All rights reserved.
Keywords: Innovation; Adoption; Diffusion; Organizations; Technology acceptance
Innovation is generally considered to be one of the key market (Rogers, 1995). In the marketing domain, during the
drivers of corporate ess (Cardozo et al., 1993). In market- late 1960s and early 1970s, a number of studies of innovation
ing, innovation contributes significantly to the extent that a adoption (., Robertson, 1971; Ostlund, 1974; Rogers,
firm is market-driven (Manu and Sriram, 1996; Hurley and 1976) and diffusion (Bass, 1969) were conducted. Consumer
Hult, 1998). One of the important issues marketers face is adoption dominated this research stream (for exceptions see:
how to essfully market their innovations. In the past three Ozanne and Churchill, 1971; Zaltman et al., 1973). The
decades, extensive research