文档介绍：宣传部POP字体设计大赛筹划书
actively carry out the law on civil air defense education, drawn out of the air defense in Ping regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
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二O一二年三月
一、活动背景
POP是英文point of purchase的缩写，意为“卖点广告〞其主要商业用途是刺激引导消费和活泼卖场气氛。POP广告是继电视、播送、报纸、杂志等广告媒体之后而运作而生的一种新型广告形式。很多人已把POP广告称之为“第五大广告媒体〞。她的形式有户外招牌，展板，橱窗海报，店内台牌，价目表，吊旗，甚至是立体卡通模型等等。常用的POP为短期的促销使用，其表现形式夸张幽默，色彩强烈，能有效地吸引顾客的视点唤起购置欲，它作为一种低价高效的广告方式已越来越受到人们的重视和钟爱，并被广泛应用。同样的，随着DIY时代的到来，具有手绘性、低本钱和创意自由性特征的POP也在精巧雅致的，覆盖着浓浓的海报文化的校园掀起了热潮，内容丰富、形式多样的文艺气息促进了学生的全面成成才，
二、活动目的
仰恩大学就业与创业者协会将在这充满激情的X月中举行一场手绘POP字体设计大赛！希望通过本次活动能够引起广阔师生对我们校园素质拓展风貌的建设、校园活动宣传海报的艺术化〔美观〕等问题的关注
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee