文档介绍：家电行业竞争分析
家电企业价格战的形成原因及对策研究
平顶山学院本科毕业论文
several group number, then with b ± a, =c,c is is methyl b two vertical botical errors for measurement, General in iron angle code bit at measurement level points grid errors, specific method is from baseline to methyl vertical box center line distance for a,, to b vertical box distance for b, list can measured18
several group number, then with b ± a, =c,c is is methyl b two vertical box between of accurate size. Per-2~3 measurement, such as proceeds of c values are equal and equal to the design value, then the vertical installation accurate. For example a, b, and c valueswhile on horizontal vertical errors for measurement, General in iron angle code bit at measurement level points grid errors, specific method is from baseline to methyl vertical box center line distance for a,, to b vertical box distance for b, list can measured2
several group number, then with b ± a, =c,c is is methyl b two vertical box between of accurate size. Per-2~3 measurement, such as proceeds of c values are equal and equal to the design value, then the vertical installation accurate. For example a, b, and c valueswhile on horizontal vertical errors for measurement, General in iron angle code bit at measurement level points grid errors, specific method is from baseline to methyl vertical box center line distance for a,, to b vertical box distance for b, list can measured
引 言
我国自实施改革开放以来，各行业取得了飞跃式的开展，家电行业无疑是最有代表性的行业之一，并且成为我国现阶段市场程度化最高、开放程度最高的行业，同时也是我国参与国际竞争最具竞争力的一个行业。
90年代以来，我国家电行业经历三次价格大战：第一阶段是1993年开始以郑州商业大战为标志的商业企业竞争主体摆脱政府“喂奶〞的地位，开始自力自主，按照市场规律，在产品/形象、效劳、质量等处于弱势时期用价格比拼，在商场的价格战中，转变了观念，优化了商品结构，改善了效劳。第二阶段是1996年开始到1997年底的竞争多于管理的阶段。以长虹降价为标志，表达了我国价格竞争才能感商业领域向制造领域的扩展。其背景和特点是：买方市场开展步伐加快，卖方市场的影响不断弱化，供过于求的商品种类越来越多。第三阶段是从1998年起，以商品大面积价格战与行业自律行为为特征。其背景是，中国在此期间形成了买方市场。局部企业以占有市场为目标的价格战竞争日益白热化，同时也日渐认识到产品创新、质量效劳的市场意义，价格的过度竞争也引起了行业自律的流行。
通过对家电行业价格战的研究，了解价格战的形成机理及其意义，为家电行业更为良性地开展提供可行性建议，遏止和减少恶性价格战的发生，促使家电企业为市场提供质量更高、价格更优的产品和效劳，从而使消费者权益得