文档介绍：消费者市场细分的标准
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
的标准化程度 7、产品的生命周期阶段 1、市场容量及顾客的购买量和购买频率二、市场因素 2、市场区域的范围 3、消费者的集中程度企业商誉和资金；企业的经营能力三、企业自身因素企业的服务能力；企业控制渠道的愿望 7 经济形式四、外界环境因素国家的有关法规
星巴克进入中国市场的SWOT分析（1）优势：星巴克集团极强的盈利能力，品牌形象良好，知名度高；拥有完善的人才培训体系及现金流；星巴克与艺术形式的结合重塑第三空间体验价值，受到目标受众的普遍认可；公司具有很强的道德价值观念和道德使命。星巴克在产品的各方面进行不断的创新和发明。把咖啡这种古老的商品精致化，以产生更高的附加价值来吸引消费者。在店面的设计上，星巴克摆脱美国咖啡店普遍存在的快餐式的注重功能的模式，转向建立自己的美学风格，创建独特的品牌识别。（2）劣势：
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
星巴克产品优势过于单一，进入一个新的国家星巴克的改良创新容易受到动摇的可能；扩张速度太快带来的体验空间核心价值的丧失，逐渐沦落为闹市的低档咖啡。 2014年中考冲刺综合复习指导北京地区试题广东地区试题江苏地区试题（3）机会：中国是人口大国，人口稠密度高，高文化的人数也在增加；中国经济持续高速发展，目标受众增加；中国处于经济起飞前期，为了吸引外资所以对外资企业也有相对的扶持；中国政治格局稳定，政治风险低；新产品与服务的推出。（4）威胁：进入中国市场的许多竞