文档介绍：沈阳会展旅游市场开发研究
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A Study of the Exploitation of the M arket of Conference Tourism in Shenyang
LI M iao—miao 。 LIU Yuan—chen2
(1．School of Humanities and Tourism ，Shenyang University，Shenyang 110041，China；
2．Department of Science and Technology，Shenyang University，Shenyang 110041，China)
Abstract：W hat giant profits conference tourism obtains make it one of the attractive fields in urban tourism industry．Economic
and social profits made by conference tourism have been valued in the world．Meanwhile，Chinese confefence tourism business
grows up rapidly as wel1．In recent years，the municipal government of Shenyang has laid more importance on the development
of the local conference tourism market and improved and completed related policies and measures．This paper stresses the anal—
ysis of the current conditions of Shenyang conference industry，its advantage and existing problems and countermeasures for the
exploitation of the conference tourism market．
Key words：conference；conference industry；tourism
有“触摸世界的窗口〞和“城市的面包〞之美称的
会展业，使全世界每年收益逾2 800亿美元，而会展
业的快速开展已经涉足旅游业的相关行业，这预示
着会展旅游市场为旅游业的开展提供了更为广阔的
空间。会展业与旅游业的结合可以使客户消费高、
停留时间长、团队规模大、盈利性好、行业带动性强。
据统计，一个会展旅游的游客在一个城市的消费是
普通游客的3倍，逗留时间是后者的2倍。会展旅
游业的平均利润在2O 一25 之间。因此，会展旅
游市场目前已得到各地的普遍重视。
沈阳是国家重要