文档介绍：摘要 B2C 商务是企业与消费者之间的电子商务,它是以 为主要服务提供手段, 实现奋众消费和提供服务,并保证与其相关的付袄方式电子化的一种模式。 B2C 电子商务的发展一直被业界所关注。我国电子商务的环境在不断改善,接受网上购物方式的消费者越来越多。目前我国 B2C 电子商务市场发展的红红火火,各大企业激烈的竞争,使 B2C 市场迅速发展并日益完善,国内 B2C 市场发展持续看好。但综观其发展现状, B2C 电子商务发展仍存在着一些问题,国内 B2C 电子商务网站近几年也都面临着严峻的挑战。本文分析了当前中国 B2C 电子商务的困境;针对目前 B2C 电子商务企业所处的困境, 提出了新的可能的发展思路,并对其发展前景进行了分析。关键词: B2C 电子商务问题发展思路发展前景 Abstract B2C business enterprises and consumers ofe- commerce, it is in the service provider as the main means of implementation of the fenzhi unigenmata and consumption and provision of services, and guarantees associated with the way to pay for which the Chienyi e- commerce development has always been these concerns. merce in China environmental improvements, accept the way consumers online shopping more and China 2001 no B2C and too many gratifying, even had a leading e- commerce Web site had to face the fate of their status of the reasons for not just e- commerce asa whole, some of the reasons are also included some effects of B2C e - commerce development of specific development issues, such as the environment and conditions, credit improremant, problom, legislative issues, operational problems, bottlenecks can be resolved, for the development of merce will be enormous. This paper analyzes the current Chinese B2C e- commerce; for the plight of B2C e- commerce business plight, has raised new possibilities of development thinking, and on their development prospects. Key words : B2C e- commerce question the development prospects 目录摘要........................................................................................................................................................ I Abstract ...................................................................................................................................................... II 绪论......................................................................................................................