文档介绍：Advertisement Translation from a Perspective of Skopos Theory Name: Liao Zhongyan Student No.: 09044227 Su Advertisement Translation from a Perspective of Skopos Theory Name: Liao Zhongyan Student No.: 09044227 Supervisor: Bao Gang 精选 The Outline of Presentation 1 精选 Research Orientation: Why do I choose the theme for my study? 1 2 The study of translation of advertising is of great value and practical significance. The shortage of articles which treat translation of advertising texts as a whole in a systematic and scientific manner. 2 精选 1. Introduction 2. Literature Review 3. Definition and Features of Skopos Theory 4. Essence and Particularity of Advertisement Translation 5. Application Skills from the Perspective of Skopos Theory 6. Conclusion Outline 3 精选 Research Questions Q1: Q2: Why does the skopos theory have great significance in guiding the translation of advertisement? What is the guidance of skopos theory in advertisement translation ? 4 精选 How? Research Design Schloarly Journals Internet Documentaries 5 精选 What? Conclusion Skopos theory analysis Relationship AD translation analysis Application Skills 6 精选 Skopos Theory Analysis source text target text 7 精选 AD translation analysis Essence= Purpose lead readers to purchase 8 精选 Relationship The skopos theory makes translation free from the bondage of source text. The skopos theory provides advertisement translation a great practice space. 9 精选 Application Skills Getting familiar with foreign culture Adjusting original language Satisfying the customer’s need 1 2 3 10 精选 Thank you for your attention! 精选