商品分类流程.ppt

文档介绍：商品分类流程Assortment Process
Merchandise Unit South Region
Assortment Process
January 2003
品种与当地消费市场衔接不够
Assortment not in line with local markets consumption
因送货导致的缺货很多
Shortage due to Delivery issues

部分全国供应商反应慢和灵活性差
Lack of Flexibility from some national suppliers
以往缺陷 Diagnosis
2003年目标 Objectives for 2003
目前情况 Current Situation
在全国组织结构的基础上,确定正确的当地单品结构.
Define the right assortment at local level through national structure
提高店内的反应力和吸引力,更好地满足当地顾客的需求
Increase store reactivity and attractiveness, to better satisfy local customer needs
加强与供应商合作,更好控制他们的地区网络,以降低缺货
Reduce shortage working with suppliers ,controlling well their work
Main principles 主要原则
Strategy and
assortment
structure
策略/商品组织结构
Items
selection
单品选择
National SDD 全国SDD
Unit 区域
Unit and National SDD
区域及全国SDD
Assortment
structure
control and
follow up
商品组织结构的
控制及跟踪
商品分类流程 Assortment Process
National SDD
National Negotiation
Unit
Stores
Key players
主要控制者
National structure definition
全国商品结构定义
Items selection
单品选择
分类定位 Family positioning
组织结构 Assortment structure
排面陈列指南
Implementation guid