文档介绍：: .
爱巧克力哟！） （5）Born to shine. 我本闪耀！（LG 手机）
（6）非常可乐，非常选择。（非常可乐）A special cola, a special choice.
8．Syntactic features : use different types of sentences.
Statements:
（1）Everything you've heard is true. 真材料，真感受，真服务。
（2）He who hesitates is lost. 机不可失，时不再来。
（3）In touch with tomorrow. 与明天共进。（东芝） （4）Life is discovery. And we have directions to get you there.( Wondemess )
生活就是发现，让我们去发现吧。
（5）你不理财，财不理你。(电视“理财”栏目广告词) Leave “Managing Money” alone,
and money manages to leave you alone.
Imperative sentences:
Turn it on! 穿上它！（Puma 彪马）
Just do it. 只管去做。（耐克运动鞋）
Ask for more. 渴望无限。（百事流行鞋） Obey your thirst. 服从你的渴望。（雪碧）
You are worth it. 你值得拥有！（Loreal 欧莱雅）
Take the TOSHIBA, take the world. (TOSHIBA)拥有东芝，拥有世界。
Questions:
Where do you want to go today? (Microsoft)你今天想去哪里？
What are luxury cars should be?豪华汽车是怎样的？（林肯汽车）
Have you driven a Ford recently? (Ford Automobile)你喝过山泉水吗？（农夫山泉）
Which lager can claim to be truly German? This can. 啤酒
9．Figures of speech
明喻 Simile
明喻是将两事物间的相似之处进行比较。A is like B.
Eg. Like a good neighbor, State Farm is there.(State Farm 保险公司)暗喻 Metaphor:
A is B
Eg. Life is a glorious banquet, a limitless and delicious buffet. (Hallmark 公
司广告)
象征 Symbolism
用具体的事物来代表某种特殊的含义。如
Across five continents, Impression of Singapore ，用人代
表公司的宗旨，无论飞到哪里，享受的都是新加坡空姐的微笑服务。 : .