文档介绍：华北水利水电学院毕业论文
撰写人：___________日 期：___________
分类号 n, with the grain and the entry of competitors such as Lu flowers, edible oil industry has become increasingly fierce competition up. Kerry Oils & Grains Although still in the leading position, but face the constant threat of challengers, and cooking oil industry, the changing situation, how aggressive actions against competitors to make a clear sales strategy program planning, has become a pressing issue. 
The planning of the major national and specific examples of a market area for sales strategy planning, the first part, Kerry is the company's products, edible oil related knowledge are introduced; second part is Kerry's analysis of market environment , and the SWOT analysis to determine the Kerry products in the edible oil market opportunities and threats; The third part is Kerry's marketing objectives and product market positioning; The fourth part is the Kerry strategy for product marketing of edible oil company, the specific outreach program and the feedback and control and so on. Through this planning program to make Kerry and get rid of oil company competitors in the fierce competition to consolidate its leading position, occupy more share of sales. 
Key words: edible oil Kerry company sales planning domestic market
华北水利水电学院毕业论文
目录
摘要 I
Abstract ： II
1 执行概要 1
嘉里公司介绍 1
食用油的定义 2
食用油产品介绍 2
策划目的 4
2 市场环境分析 4
食用油市场现状分析 4
我国食用油市场现状 4
食用油未来市场状况分析 5
竞争对手分析 5
国内品牌 5
主要竞争对手分析 6
消费者分析 7
消费者特征 7
品牌忠诚状况 8
食用习惯 9
购买决策和行为 9
3 嘉里公司食用油产品的SWOT分析 10
4 市场细分和市场定位 11
市场细分 12
目标市场选择 12
市场定位 12
5 嘉里公司食用油产品的营销目标 12
6 嘉里公司食用油产品营销策略 12
产品策略 13
价格策略 14
渠道策略 14