文档介绍：i 我国文化产业国际竞争力研究摘要: 文化自古至今都是中外交流的重要桥梁,文化在对外贸易中起着非常重要的的作用。 20世纪 90 年代以来我国文化贸易处于萌芽阶段,其发展水平与发达国家差距很大。近几年来,我国开始在各方面支持发展文化产业,以不断缩小与发达国家之间的差距。本文分析了我国文化贸易的发展现状和问题并采用指标评价方法与实证分析中国文化贸易国际竞争力,用 SWOT 分析法分析影响我国文化贸易竞争力水平的因素,最后从三个方面给出了相关的政策建议。关键词: 文化贸易;国际竞争力;政策建议; 文化产业 ii Study on petitiveness of China's cultural industry Abstract Culture isa bridge for Sino-foreign exchanges since ancient times, and plays a very important role in foreign trade in China in the 1990 of the 20th cen tury in its infancy stage, it has a large development gap with the developed rec ent years,China supports the development of cultural industry in all aspects, so as to narro w the gap between developed and This paper analyses the present condition and problem of cultural trade development and adopted evaluation method and empirical analysis of inter petitiveness of Chinese culture,trade,using SWOT analysis to analyze factors t hat affect petitiveness level of China's cultural trade, finally given from three aspect s: policy mendations. Key words: Cultural trade ; petitiveness ; Policy mend ; cultural indu stry iii Acknowledgements First and foremost, I would like to express my heartfelt gratitude to my supervisor, Mr. Wang Hai Yuan , for h is instructive advice and useful suggestions on my thesis ,and for h is constant encouragement and guidance. he has walked me through all the stages of the writing of this thesis. I am deeply grateful ofh is help in pletion of this thesis , without h is consistent and illuminating instruction, this thesis could not have reached its present form. S econd, I am also deeply indebted to all the other tutors and teachers in Business English studies for their direct and indirect help to me. I also owe my sincere gratitude to my friends and my fellow classmates who gave me their help and time in listening to me and helping me work out my problems during the difficult course of the thesis . L ast my thanks would go to my beloved family for their lovi