文档介绍：保温建材创业方案书
团队成员
姓 名
班 级
指导老师
目录
第一局部 执行总结···································································19
第三局部 产品描述·····················································20
产品技术路线描述··············································20
生产流程······················································21
产品优势······················································21
研究与开发····················································22
产品价值······················································22
第四局部 技术竞争力分析···············································24
核心竞争力····················································24
优势定位······················································25
第五局部 市场分析·····················································27
市场概述······················································27
市场定位 ··············································28
市场需求空间描述··············································28
产品市场状况分析··············································29
目标市场优势··················································30
第六局部 营销策略······················································30
产品策略······················································30
产品品牌策略·············································30
产品生命周期·············································31
价格策略······················································31
影响产品价格的因素·······································31
定价目标·················································32
定价方法·················································32
产品的定价程序···········································32
渠道策略······················································33
促销策略······················································33
效劳政策····························