文档介绍：媒介经营管理笔记
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang cion, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
三、1992年至2002年（推进阶段） （92年后传媒发展2nd高峰）
1992年10月中国共产党第十四次全国代表大会确立了社会主义市场经济体制。社会主义市场经济体制的核心是使市场经济与公有制相结合。以此为转折点，我国的传播媒介开始呈现了整体的市场化经营，这一年是中国媒介经营发展的重要转折点。
1 社会主义市场经济体制的提出，市场对媒介影响力度开始加大，按照传播规律和市场规律经营媒体。（上海东方电台 央视东方时空）
2 市场机制促进了媒介之间的竞争和优胜劣汰，媒介间竞争加剧。（有线电视、卫星电视、数字广播出现，报纸扩版，形成第二个告诉增长期。网络媒体改变竞争格局）
3 媒介产业结构开始转型，媒介整合开始。广电、报纸治散治乱，96年中央两办文件发布关于广播电视治散治滥的通知，广电实行三台合一，局台合一；99年提出停止四级办。
4 媒介集团出现。96年广州日报集团创建，99年无锡广电集团成立。广电总局在2000年明确提出建设若干在国际上有竞争力，影响力的跨地区，跨行业的广播影视传媒集团（2001中国入世）
5 媒介资本投入由单一的封闭的转向多渠道融资，允许经营性资产入市，放宽市场准入，初步突破了资本运作壁垒
四、深化发展阶段（2002至今）
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Build