文档介绍：快消品营销方案(FMCG marketing program)
DF region, FG market development, SDF idea
Establish a model market and appeal market,hy and corporate culture training, work, channels, how to plan training, etc., to improve the quality of sales personnel, thereby enhancing the company' s image.
for terminal construction:
? with terminal goods (special, counter, DM, POP, Li licensing, etc. ) display, complete, unified, standardized, vivid based, regular and irregular inspection, improve the quality of work:
The increase in the number of terminals as propaganda, to help dealers terminal possible in each big market of brand publicity, such as hanging banners, posters, counter display products, POP, DM display, posted signs placed on the product name and logo items, in order to strengthen the terminal publicity coverage, pay attention to the image of the terminal object consistency:
? strengthen the professional knowledge, corporate image, sales skills and training of promotional content for terminal sales staff:
The key in brand shop packaging, super Duitou display, counter display, and the overall product placement of the unity of the construction of vivid products.
for promotion:
According to the monthly work plan, the focus of promotional activities to light season points, to do off-season is not weak, busy season more prosperous.
? for (X months - X months): a full range of promotio