文档介绍:徐州英才大学生俱乐部 201 4年度广告推广策划?委托单位:徐州英才大学生俱乐部执行单位: 江苏师范大学科文学院 11 广告班小组人员: 冯单、马欣、胥松灵、朱春燕 1 目录前言··························································2 正文························································ 2-39 第一部分大学生俱乐部简介一、基本情况介绍··············································3 二、经营现状··················································3 三、运作流程··················································3 第二部分营销环境分析一、市场分析··················································4 二、消费者分析················································5 三、竞争环境分析··············································8 四、俱乐部的发展前景预测······································9 第三部分俱乐部经营的诊断与建议 SWOT 分析···········