文档介绍：2
摘要
进入新常态以来，中国的共享经济发展迅速，并在各方面影响和改变着人民的生活。其中，共享单车作为改变人们出行方式的一种重要工具，已越来越多地进入到人们的生活当中。共享单车行业发展迅猛，一方面是因为满足了当下普通大众对于“最后一要各类品牌抓住市场卖点，提升消费者的消费体验，用更好的产品来服务好消费者，从而不断推动共享经济的发展，也推动中国经济不断获得新的红利而保持高质量增长。
关键词：共享单车；青桔单车；PEST分析；4P理论；SWOT分析
Abstract
Sinceenteringthenewnormal,China'ssharingeconomyhasbeendevelopingrapidly,influencingandchangingpeople',bike-sharing,asanimportanttooltochangethewaypeopletravel,hasincreasinglyenteredpeople',ontheonehand,becausetomeetthecurrentgeneralpublicforthetravelrequirementsof"thelastkilometer",ontheotherhandisfitforlowcarboneconomyadvocates,shareabikecannotonlybringpeoplefreshandcomfortable,,thebike-,withthemarketfluctuationandthereplacementofthebranditself,thebike-sharingindustryisalsofacingarealisticsituationthatisbothacrisisandanopportunity.
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Basedonthedevelopmentofsharingeconomyandbike-sharingindustry,,thispapertakesGreenOrangebicycleastheentrypointandUSESthetraditionalPESTtheory,4PtheoryandSWOTmethodtosystematicallycombandintroducethebike-sharingindustry,soastoprovideanewperspectiveofobservationanddecisionsupportforChina',bike-sharingindustrycannotonlyreflectthedevelopmentandprogressofscienceandtechnology,butalsoshowthatpeople'-sharingindustry,,intheprocessofanalysis,thispaperwillmainlydiscussthemarketingstrategyofGreenOrangebicycle,discussitsadvantagesanddisadv