文档介绍：1Promotion Plan and EvensPromotion Plan and Evens促销计划和活动促销计划和活动TrainingTraining培训培训2?Objectives of Promotion促销目的?Principles of Select Items选择商品原则?Management of Promotion 促销管理?Conclusion 结论3- Objective of Promotion促销目的?More business 更多的商机? Develop customer’s loyalty 提高顾客忠诚度? Attract new customer 吸引新顾客? Improve the image:price、quality 、fashion 、modernity…加强形象:价格、质量、时尚、现代…4- The Principles of Select Items选择商品的原则?Reasons with customer顾客选择商品的理由? Why do I buy this item? 我为什么买这件商品?? How much will I pay? 我需要花多少钱?? Do my brother, my father, my friends… want to buy this item?我的兄弟,父亲和朋友是否想买这件商品?All the needs of our customers are different, so we must adapt and All the needs of our customers are different, so we must adapt and try to touch the maximum to touch the maximum ,我们必须尽力迎合大多数顾客顾客的需求是多种多样的,我们必须尽力迎合大多数顾客5?Be in Season 季节性? Anticipate ing season预期未来的季节性? Respect the heat of market 遵循市场销售的热度? Propose plete series 计划一套完整的方案? Adapt the promotion place 选择促销区6?Take Advantage of New Things?新商品领先? Pay attention to the date -cd,book注意当前流行的CD和书籍? New product marketing 新产品的市场? New technique 新技术? Collection petitive price 具有竞争力的价格? Attractive topic: free,lots,discount……the principles of selection should respect 3S: schedule,surprise,satisfy?具有吸引力的主题:免费,数量,折扣…选择商品的原则遵循 3S:时间,惊讶,满意8The Management of Promotion促销的管理9??Promotion Type Promotion Type 促销的类型促销的类型? DM 海报? Act Spot 疯狂促销? Store Promotion 店内促销? Newspaper 报纸广告促销10??TG TG 促销台促销台? Anticipate flow,decoration 预期客流流向和装饰? Analysis the performance of each TG分析每个促销台的业绩? Create the record 记录结果? React quickly 及时反馈