文档介绍：中南世纪城 2012 年度营销策略总纲中南世纪城 2012 年度营销策略总纲 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 写在前面 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 项目印象 1: ?项目作为 280 万规模, 区域级大盘定义明确——项目是盐城最大规模项目 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 项目概念: 项目概念: ?现有市场参考?近期目标实现?容易被模仿和超越大盘概念大盘概念: ?规模经济?中长期目标综合考虑?项目地位确立?可被模仿和超越区域概念区域概念: ?中长期战略?品牌忠诚度?公司的威望建立?较难模仿片区联合片区联合: ?长期战略?专利?垄断资源或特许权运营协同范畴运营协同范畴起步协同范畴起步协同范畴 10 万平米 40 万平米 80 万平米 150 万平米开发规模项目?区域级大盘运作总结——项目一期=项目整体?区域级大盘营销关键——自我立势>超越竞争区域级大盘营销模式: Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 项目印象 2: ?项目作为超大城市综合体,定位及配套,居于盐城前列——项目拥有盐城最高规模配套的项目 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. ?城市综合体运作总结——项目一期=项目整体?城市综合体营销关键——自我立势>超越竞争大型城市综合体营销模式: 强有力形象支撑有力的价值驱动本项目营销关键: Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 背景分析篇 Evaluation only. Evaluation only. Created with Client Profile . Created with