文档介绍：Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 2012 年推广战略构建绿地未来城绿地未来城 2012 PROMOTION STRATEGY Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 做出产业经济推动力集团总裁张玉良钦定项目;政府重点关注的政绩项目! 卖出市场品牌影响力绿地江西全年 50 亿销售任务,本案既要卖出业绩还要卖出影响力! 两个目标 TWO STRATEGIC OBJECTIVES 1 12 2 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. ?本案在非常规区域(瑶湖本已偏僻,何况还要跨过瑶湖,进入了麻丘镇) ?本案是非常规项目(有 产业 Office , 产业园里还有住宅与商业产品)如按过往的常规卖法,将很难卖! Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 难卖原因一: 瑶湖新城区位偏远,区域严重不被认同! 红谷滩老城区瑶湖新城 1、博泰凡尔赛宫, 2亿元的现场打造,产品力高出市场一截,高层单位仍然销售不佳。 2、五六年前的红谷滩,南昌人都无法接受跨江置业,何况今天的瑶湖新城。高新区例证 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 绿地未来城 产业园模式,国内鲜有相似案例,其前瞻性的规划理念, 客户难以短时间认知并认同。 产业园是什么?市场在短期内难以认知与认同。难卖原因二: Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 卖本案前,须先让市场接受 2个层面接受区域前景↘先卖区域未来接受项目理念↘再卖全盘价值 CORE SELLING METHOD 接着卖里面各类产品 Evaluation only. Evaluation only. Created with fo