文档介绍：10 fundamental rules for the age of user experience technology:
用户体验技术时代的10个基本规则

1) More features isn't better, it's worse.
更多的特性并不一定好,反而更糟糕。

Feature overload is ing a real issue. The last thing a customer wants is confusion-and what's more confusing paring technical specifications, unless you are en expert? Only nerds get a kick out of reading feature lists. (I know - I'm one of them.)

过多的特性正在成为一个事实,用户最终就是混淆,而且,这比技术说明更令人混淆,除非你是一个专家?只有那些书呆子才会看明白那些特性列表.(我知道我并不是他们其中的一员)

2) You can't make things easier by adding to them.
增加东西并不能使事情变得更简单

Simplicity means getting something done in a minimum number of simple steps. Practically anything could be simpler - but you don't get there by adding features.

简单意味着用最少的简单步骤来完成一件事,事实上,任何事情都可能很简单,但是通过增加特性你并不一定能完成.

3) Confusion is the ultimate deal-breaker.
让用户迷惑是毁掉业务的终级手段.(不要在功能和表述上给用户造成混淆)

Confuse a customer, and you lose him. And nothing confuses more easily plex features and unintuitive functionalities.
使一个用户对产品产生迷惑,你就失去了一个用户,这将无济于事并且比复杂的特性和非直觉的功能更让人迷惑.

4) Style matters
风格很关键
Despite what nerds may think, style isn't fluff. On the grand scale of things, style is as important as features-if not more so. Style and elega
nce can contribute significantly to a good user experience. But style isn't just looks, it's a global approach. Fancy packaging isn't enough.

尽管那些书呆子可能认为,风