公共关系资料Publicrelationsdata.doc

文档介绍：公共关系资料(Public relations data)
public relations
Public relations is a management science, mainly through the two-way codia relations
Also called journalistic relations refers to the relationship between the organization and the press. Its relations include newspapers, magazines, radio stations, television stations, websites and other mass media, specifically the journalists and editors of these news departments. News media is called "special public”, and its particularity is that it is the spokesman of social public opinion supervision.
organize advertising
A form of advertising and PR, to positive propaganda organization its circumstances, specific content includes: the organization of production and management of the organization, business philosophy, social contribution organization, internal conditions and the organization of special events and other problems
Short answer
1. briefly describe the characteristics of public relations.
First, public relations refers to the relationship between a certain organization and the public interest related to it. An organization has an internal relationship with all employees of the organization. It has to do with other enterprises, government agencies, community residents, the media and consumers. These relationships constitute a huge network, and it is an important prerequisite for the development of the organization to do well in these relationships.
Second, the goal of public relations is to form communication between the organization and the public, participate in organizational decision-making, and strive for public understanding and support. The public relations department and the public, not for the purpose of promotion, direct election, expand sales, but to set up a good image in the public mind, understanding, trust, praise and cooperation from all walks of life, to create a good social environment for the development of the organization.
Third, the basic principle of public relations work is mutual benefi