文档介绍：I 摘要商业步行街从起源到现在已经有了几百年的历史了。从最初的很简陋的很单一的小街道发展成今天的大型的具有多种功能的商业街。本文介绍了世界一流步行街的种种优点以及对国内的商业步行街的环境进行了分析, 指出了国内商业步行街的不足之处。并且通过对无锡通惠路商业步行街进行的 SWOT 分析,找出无锡通惠路商业步行街目前的产品组合策略所存在的问题,并针对这一系列问题提出解决的方案。关键词商业步行街;产品;产品组合策略 II mercial pedestrian street from origin to have hundreds of years of the very first simple small streets developed into a large today has a variety of functions of the street. This article introduces the first walk on the merits of domestic mercial the environment, the paper analyses pointed out the business of the street tobe desired. And through the way of wuxi tonghui street of SWOT analysis, find out the wuxi tonghui road pedestrian street of the current product portfolio strategy, and the problems in this series of problem solution. Keywords Pedestrian Street Product Product portfolio strategy 徐州工程学院毕业论文 I 目录 1绪论............................................................................................................................................. 1 研究背景............................................................................................................................... 1 研究意义............................................................................................................................... 1 研究方法和技术路线图....................................................................................................... 1 文献综述.............................................................................................................................. 2 2商业步行街的起源与发展......................................................................................................... 5 商业步行街的起源............................................................................................................... 5 商业步行街的发展............................................................................................................... 5 商业步行街的发展阶段.........................................................................................