文档介绍：1995-1998 Establishing
1995,7 Jeff Bezos founded Amazon
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1995-1998 Establishing Wilke,the new vice president of operations at amazon,quickly launched several initiatives to reduce costs associated with stocking and shipping goods.
Streamlining US Distribution Centers' Processes
Inventory Costs
Delivery Processes
Fulfillment network
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2000-2002 Optimizing the customer
By a set of measures, Amazon reduce costs associated with stocking and shipping goods.
Fulfillment network
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in Europe
Launching Amazon in the UK and Germany
Launching Amazon in France
Amazon's Chanllenges in Europe
Qrganization of Amazon European Subsidiaries
Going Forward
Assessing the EDN Opportunity
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Launching Amazon in the UK and Germany
1998 entered the European market,targeting the two countries-the UK and Germany-that represented both the largest online markets and the largest markets for books in Europe.
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Launching Amazon in the UK and Germany
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Launching Amazon in France
2000,9,Amazon launched France.
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in Europe
At the end of 2000, the international segment of Amazon comprising the UK,German,and the newly launched French and Japan(launched in November 2000)sites reached $381 million in sales, accounting for % of the company's total sales grew 74% in 2001 to reach $661 million, accounting for 21% of sales.
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Going Forward
By 2002,international revenues were $ billion (35% of Amazon's total revenue).
Going forward,Amazon executives in Seattle planned to roll out some product categories and functionalities already available in Amazon Europe needed to build up its infrastructure to support this ambitious vision.
Tom Taylor was transferred from Seattle to London to address these issues.
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Assessing the EDN Opportunity
Tom Taylor should consider whether Amazon needed three ind