文档介绍：传统营销和网络营销比较
摘要:网络营销是信息网络时代的新的营销方式,它与传统营销相比,能够超越时间约束和空间限制,更直接地满足消费者的需要,从而具有更大的优势。网络营销不仅为企业营造了崭新的营销环境,同时还彻底重组了企业的营销理念,创新了传统营销的组合策略和手段。网络营销虽然是传统营销的发展,但它对传统营销所带来的创新和变革是前所未有的。信息网络化浪潮正席卷全球,企业正逐步从传统市场转向了网络空间市场。网络营销作为一种新的营销方式或技术手段,引发了传统营销的创新与革命。
work Marketing work is a new era of marketing. Compared with traditional marketing can transcend time and space constraints limit. More directly meet the needs of the consumers, so as to have a greater advantage. Network marketing for enterprises not only created a new marketing environment, but also a thorough anization of pany's marketing concept and bination of the traditional marketing strategies and tools. work marketing is the development of traditional marketing, but its traditional sales brought about by innovation and change is unprecedented. The work is the wave sweeping across the world,enterprises are gradually shifted from the traditional markets of the cyberspace market. Network M
arketing as a new marketing or technical means to trigger the traditional marketing innovation and revolution.
关键词:网络营销传统营销营销营销理念
Keywords: Network Marketing Traditional Marketing Marketing Marketing ideas
网络营销是借助国际互联网络、计算机通信和数字交互式媒体的功能来实现营销目标的一种方式,是以网络技术为基础的目标营销、直接营销、分散营销、顾客导向营销、双向互动营销、远程或全球营销、虚拟营销、无纸化营销、顾客参与式营销的综合。它贯穿于企业营销活动的全过程包括寻找新客户、服务老客户,是企业以现代营销理论为基础,技术和功能,最大限度地满足客户需求,以达到开拓市场、增加盈利为目标的经营过程。它是直接市场营销的最新形式,涉及到网络调研、网络新产品开发、网络促销、网络分销、网络服务、网络沟通等电子商