文档介绍：旅游开发与规划
第一章 旅游规划与开发的概念体系
第一节 旅游系统
一、旅游业的系统化特征
旅游系统的概念
由旅游客源市场子系统、旅游目的地吸引力子系统、旅游企业子系统以及旅游
支撑与保障子系统4个部分～具有特定的结构、、旅游开发的原则:
四、旅游开发的步骤
第二章 旅游规划与开的理论基础与技术方法
第一节 旅游规划与开发的理论体系 一、旅游规划与开发理论的四大板块 :经济 规划 环境 人文 :
第二节 旅游规划与开发的基础理论 一、区位和空间结构理论
,一,区位理论
,二,空间理论
,三,应用
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二、消费者行为理论
1、消费者行为理论的内涵
2、消费者行为理论在旅游开发规划中的应用 三、竞争力理论
竞争力的概念
2. 竞争力的层次
,1,定性评价方法:市场开拓能力、市场应变能力、价格竞争力、服务竞争力、
质量竞争力
,2,定量评价方法
3,结构评价方法 ,
以定量评价为基础——绘制雷达图——找到竞争力个要素的差距
四、旅游生