文档介绍：影楼营销技巧(Studio marketing skills)
Market situation: according to the relevant department statistics, as of May 2004, ther season, the market is in good condition, although the competition is fierce, but the market demand is big, so the sales are still relatively successful, and more than half the effort: While in the off-season, often spend a lot of financial and material resources, energy, to promote human still return, plus peer competition, the seasonal sales slow periods, it is difficult. In the off-season "what to do”, "how to promote”, "what means to promote sales" and other issues, it is the most common hope of enterprises to solve the key.
When the peer competition is intense, and the marketing of the off-season due to the seasonal impact of sales
First, abandon traditional sales methods and promotion methods, and not compete head-on with peers. Because the peers have their own unique status and brand in the heart of customers, they can't compete with them at the same time.
Second, understand the market correct demand situation, take advantage of the customer's following popular mentality, rediscover new promotion means. Now that is a new brand, so have the practice, try to be different from others, rather than to the traditional way, only in this way, is to avoid the sharpness and unique innovation, easy to let customers remember.
Third, reduce manufacturing costs and reduce sales risks. Minimize the cost of the production process and reduce the risk to an acceptable level. Reassure policymakers.
Fourth, innovate the product itself on the premise of cost reduction. Only to the product material, informational, interest sex, timeliness of innovation, is to understand customer and market to the real situation, only in this way, customers can directly, positive understanding of the information, grasp the opportunity, to complete product consumption.
Finally, seize the right time to promote sales. The project was originally planned for the first half of Jul