文档介绍：快消品的推广(Promotion of FMCG)
First, product promotion is a systematic concept
Product promotion is a systematic concept. the FMCG enterprises in the fierce competition in the market, can be achieved with the competitive position of a tiger with wings added. Moreover, the expansion and development of the channel, there is always a bottleneck, and the consumer demand is the world without end, product promotion is to through effective communication between products and consumers, so that consumers have a preference for products, so as to open up a consumer demand for the blue ocean.
Two, the real promotion is started from the introduction of the product
Extended to the introduction of the product, is based on systematic consideration of product promotion, but also based on consumer spending characteristics and habits of respect. Strictly speaking, the conception and development of products on the basis of consumer research is based on effective promotion.
Consumer demand has time characteristics. As long as the whole year, small to one month a week, the product import time will lead to different product sales promotion results. To grasp the timing of the import of different consumer goods in different geographical markets is the first basis for creating a good sales situation. Even in a sales point, a block, different import time, will produce different sales, promotion results