文档介绍：This template is the internal standard courseware template of the enterprise
swot分析[1]
SWOT Analysis Chart
STRENGTHSTRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
SWOT Analysis Chart
STRENGTHS
• Click on the text box to enter your information
• Remember, bullets should enumerate similar
matters
• Be clear and brief
• Not every detail is important
• Keep it simple!!
• Click on the text box to enter your information
• Keep it simple!!
• Remember, bullets should enumerate similar
matters
SWOT Analysis Chart
WEAKNESSES
• Click on the text box to enter your information
• Remember, bullets should enumerate similar
matters
• Be clear and brief
• Not every detail is important
• Keep it simple!!
• Click on the text box to enter your information
• Keep it simple!!
• Remember, bullets should enumerate similar
matters
SWOT Analysis Chart
OPPORTUNITIES
• Click on the text box to enter your information
• Remember, bullets should enumerate similar
matters
• Be clear and brief
• Not every detail is important
• Keep it simple!!
• Click on the text box to enter your information
• Keep it simple!!
• Remember, bullets should enumerate similar
matters
SWOT Analysis Chart
THREATS
• Click on the text box to enter your information
• Remember, bullets should enumerate similar
matters
• Be clear and brief
• Not every detail is important
• Keep it simple!!
• Click on the text box to enter your information
• Keep it simple!!
• Remember, bullets should enumerate similar
matters
This template is the internal standard courseware template of the enterprise
课程结束
SWOT分析模板
SWOT分析是市场营销管理中经常使用的功能强大的分析工具，最早是由美国旧金山大学的管理学教授在80年代初提出来的：S代表strength(优势)，W代表weakness(弱势)，O代表opportunity (机会)，T代表threat(威胁)。
市场分析人员经常使用这一工具来扫描、分析整个行业和市场，获取相关的市场资讯，为高层提供决策依据，其中，S、W是内部因素，O、T是外部因素。
它在制定公司发展战略和进行竞争对手分析中也经常被使用。 SWOT的分析技巧类似于波士顿咨询（BCG）公司的增长/份额矩阵（The Growth/Share Matrix），
什么是SWOT分析
内部环境
优势
Strengths
劣势
Weakness
机会
Opportunities
威胁
Threats
SW