文档介绍：Background, Methods and Management Principles
背景，方法和管理原则
July 2005 2005年7月
VALUE CHAIN WORKSHOP价值链讨论会
WORKSHOP OBJECM
Changing structure
production
products
distribution
DK: FOTEK/MAPP
UK: IGD
NL: ACC
WORLD-WIDE ATTENTION FOR CHAIN
DEVELOPMENT
PT: SPI
Canada: AFC
Brazil: Pensa
Europe: ECR
Australia: Supermarket
to Asia
Japan: Tie-up
food chain
Thailand:
Supply Chain
Fresh Produce
US: ECR and EFR
Retail strategy
零售策略
CHANGES IN THE GLOBAL FOOD SYSTEM全球食品系统的改变
Branding商标
Internationalisation国际化
Interactive home shopping交互式家庭购物
Retail activities
零售活动
Developing shop floor brand发胀购物层商标
Investments in the supply chain投资供给链
Mass marketing大规模销售
Direct customer relationships 直接客户关系
Brand integrity and brand culture
商标完整和商标文化
CHANGES IN THE GLOBAL FOOD SYSTEM全球食品系统的改变
Demands retailers 需求零售商
Supply certainty供给确定性
Just-in-time 正好及时
Consistent products一致产品
Year-round 全年不变的
Category management 种类管理
Distinctive capacity特色能力
Variation, fresh and safe
变化,新鲜和安全
Good price / quality performance
合理价格/质量表现
CHANGES IN THE GLOBAL FOOD SYSTEM全球食品系统的改变
New rules of the games新游戏规则
- relation based instead of transaction based关系为基础的替代交易为基础的
- integrated instead separate approach合作方式替代分离方式
- from internal to external focus从内部到外部关注
- learning by doing 边做边学
- from linkage-maximisation to chain optimisation 从连接最大化到链最优化
“ In the future, agri-food producers, processors and retailers will no longer compete as individual entities. Rather, they will collaborate as a strategic value chain and compete with other value chains in the market place. “ 将来,农业食物生产者,,同市场中其他的价值链竞