文档介绍：CONFIDENTIAL
BU Strategic Plan Template Book
Training materials
8 June 2001
This report is solely for the use of clies?
What will be the impact of major strategic initiatives?
What are the expected financial returns of your strategy?
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Risk/contingen-cies & strategic alternatives
What strategic alternatives have you considered?
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I. EXECUTIVE SUMMARY
Instructions:
The Executive Summary provides a synthesis of the Environmental and Internal Assessments and the resultant BU
Strategic Plans
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II. ENVIRONMENTAL AND INTERNAL ASSESSMENT
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IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – SUMMARY
A. What are the major changes in industry dynamics and the resulting opportunities and risks?
How is industry structure changing (demand, supply, and industry chain economics)? What are the resulting opportunities and risks?
What is the expected competitor conduct? What are the resulting opportunities and risks?
What are the present and future external factors that could present new opportunities and risks?
What industry are you competing in? What are the various segments in the industry?
Instructions: The answer to this overarching question requires a recapitulation of the section’s main findings
Instructions: These subsections contain a 1-2 sentence summary of the relevant findings
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IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – BACK-UP 1
What industry are you competing in? What are the various segments in the industry?
Industry definition
Industry segmentation
Definition
Sizing
Instructions: Exhibit 1 could provide a useful framework for answering this question
Industry definition:
Industry segmentation:
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IIA. INDUSTRY DYNAMICS AND IMPLICATIONS – BACK-UP 2
How is industry structure changing with respect to demand, supply, and industry chain economics? What are the resulting opportunities and risks?
Economics of demand
By segment
Substitutes, ability to differentiate
Volatility, cyclicality