文档介绍：第27卷第10期计算机工程 2001年10月
№ puter Engineering October 2001
· 工程应用技术与实现· 文章编号:1000— 3428(2001)10 — 0170— 03 文献标识码:A 中图分类号: TP399
一种切实可行的酒店电子商务解决方案
陆均良,朱路平
(浙江大学管理学院, 杭州) 310028
摘要:根据目前酒店上网的现状分析,提出了Web hotel中间商的电子商务解决方案,由网络中间商负责管理和运行Web hotel服务器,并
设计Web hotel客户端,为酒店的网上营销和订房管理提供有力的保障工具。这是一条适合我国国情的酒店预订业务电子商务解决方案,可
以为众多的中小型酒店开拓网络销售渠道,并为中小型酒店开展电子商务提供可行的技术支持。
关键词:网络营销;电子商务;网上支付;域名;代理营销
A Feasible Approach to merce for Lodging Businesses
LU Junliang , ZHU Luping
(College of Management, Zhejiang University ,)Hangzhou 310028
【】Abstract With an analysis of the present online performances of lodging facilities, the authors present a new approach to electronic
commerce through Web hotel, an intermediary between lodging businesses and customers. In addition to managing and operating the
server of Web hotel,the agent institute is also responsible to design the customer terminals so as to provide a strongly professional tool
for lodging businesses as they do cyber marketing and reservation. The authors believe that this is an patible with the
practical situation of merce in China. It will open up effectively the distribution channel of for numerous small and
medium-sized lodging operations and offer them realistic technical support to carry out merce.
【】Key wordsCyber marketing ; merce ; Server pay on line ; Domain ; Marketing agent
对于酒店业,电子商务已并不陌生,相当多的酒