文档介绍：目录
摘要 7
Abstract 8
引言 8
1搜房网概况 9
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2、商业模式分析 11
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3经营策略分析 14
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4发展建议 15
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结语 19
参考文献 19
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搜房网商业模式分析
摘要
搜房网由莫天全于1搜房网9年6月在北京创立,并于2010年9月17日在美国纽交所上市,。搜房网是中国房地产网络服务最早的试水者,目前是中国最大的房地产家居网络平台。尼尔森发布的《2009中国房地产网络广告市场研究项目报告》显示,2009年搜房网展示类广告推广项目数量、广告主数量及创意总量三项指标中分别覆盖了行业整体的57%、72%、%。,%。
搜房网旗下有搜房新房集团、搜房二手房集团、搜房家居集团和搜房研究集团(中国指数研究院)四大集团,业务覆盖新房、二手房、租房、别墅、写字楼、商铺、工业厂房、家居、装修装饰等房地产家居领域各个行业。本文对搜房网的商业模式进行分析,主要从搜房网提供的产品及服务、目标客户分析、企业核心能力、业务构成、收益模式、经营成本分析六个方面进行研究,同时,对搜房网的经营策略进行分析,提出搜房网发展建议仅供参考。
关键字:搜房网;商业模式;分析
Abstract
SouFun in a Soufangwang in Beijing on June 9 , founded by Vincent Mo , and in September 17, 2010 in the United States listed on the NYSE , raising approximately $ 120 million . SouFun is China 's first real work service test the water , is currently China 's largest real estate work platform. Nielsen released the " 2009 China Real Estate Online Advertising Market Research Project Report " shows that in 2009 the number of ads to promote the project Soufangwang show class , the total number of advertisers and creative coverage of the three indicators in the industry as a whole were 57 %, 72% , % . 2009 Soufangwang advertising value estimate is 620 million yuan , accounting for % of the overall industry .
SouFun 's have found room houses Group , found room second-hand housing group , found room home group and found room Research Group ( China