文档介绍：普洱茶市场营销策划书
组长:
成员:
目录
品牌简介············································· 3
一、背景············································· 4
··············································· 4
··············································· 5
········································· 6
二、普洱茶市场分析··································· 7
········································ 7
三、普洱茶STP战略··································· 8
四、普洱茶4P营销组合································11
五、财务预算········································ 12
六、策划评估与可行性分析···························· 13
普洱茶十大品牌简介
背景
茶叶消费是一种传统消费,也是一种成熟消费。过去主要集中在茶叶的冲泡、品赏,现却表现为多元立体的发展趋势。中国的茶消费市场规模较前10年整整扩大了
10倍,每年的市场总量现以高达6000亿人民币。现在,中国已经进入了全民喝茶时代,尤其是