文档介绍：波特竞争战略理论概览
Jeffrey Hou
两个充满传奇色彩的波特两个充满传奇色彩的波特
’s petitive Strategies
PorterPorter’’ss petitive StrategiesStrategies
Competitive Advantage
Lower Cost Differentiation
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Cost Leadership Differentiation
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Competitive petitive
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Cost Focus Focused Source: Reprinted with permission of The
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o Differentiation Free Press, an imprint of Simon &
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a Schuster, from petitive Advantage
N of Nations by Michael E. Porter, p. 39.
Copyright © 1990 by Michael E. Porter.
Portfolio Matrix
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Source: B. Hedley, “Strategy and the
0 Business Portfolio,” Long Range Planning
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petitive Position
petitive ModelModel
Potential
New Entrants
Bargaining
Intra-Industry Rivalry Bargaining
Power Power of Buyers
of Suppliers Strategic Business Unit
Substitute
Products
and Services
Source: Michael E. Porter
“Forces petition in Industry
Harvard Business Review, Mar.-Apr. 1979
petitive Model
Potential
New Entrants
Bargaining
Bargaining
Power Intra-Industry Rivalry
Power of Buyers
of Suppliers Strategic Business Unit
Substitute
Products
and Services
Source: Michael E. Porter
“Forces petition in Industry
Harvard Business Review, Mar.-Apr. 1979 Figure 3-1
GeneralGeneral ElectricElectric’’ss BusinessBusiness ScreenScreen
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Winners Winners
A Question
High B Marks
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n Winners
ve E Average
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ct Businesses
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A Losers
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Losers
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Low
Profit Source: Adapted from Strategic
Producers Losers Management in GE, Corporate Planning
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