文档介绍：Last updated at 10:00 am on 25th December 2020
东南亚在线旅游市场
e-conomy SEA
Unlocking the $200 billion digital oven mostly
by the growth of rst-hand eCommerce market (32% CAGR over next 10 years) followed by online
media (18% CAGR), and online travel (15% CAGR)
The total rst-hand eCommerce market in SEA1 is expected to reach ~$88 billion by 2025; signi?cantly
outpacing the growth of offline retail (32% vs. 7% 10-year CAGR) with potential to reach ~$120 billion
3 factors that are unique to SEA1 will drive growth:
A burgeoning young population with ~70% under the age of 40
Lack of big-box retail (SEA retail stores per capita ~1/3rd of US); access particularly dif?cult in remote islands
which are abundant in PH and ID
Rapidly growing middle-class (forecasted GDP growth of % over next 10 years)
Number of transactions expected to be biggest growth driver (27% 10-year CAGR), as more people gain
access to the internet and availability of products online increases
All SEA countries are expected to have an eCommerce market >$5b
Online travel (hotels, airlines, and rides) is expected to reach ~$90 billion by 2025 (15% CAGR);
Hotels + airlines will compose 85% of total online travel market (15% CAGR) or ~$77 billion; Low Cost
Carriers will drive majority of growth due to their prominence in SEA (35% of gross booking vs 13% in rest of
APAC) and higher online penetration (55% vs 35% for regional carriers)
1 includes PH, VN, TH, SG, M Y, ID
2 includes first-hand eCommerce (apparel, electronics, household goods, food/grocery),
travel (hotels, airlines, ride hailing), and online media (ads + gaming) SOURCE: Google, Temasek, World Bank, UN 3
Executive summary (2/2)
Online rides ., Uber, Grab) should reach ~$13 billion (18% CAGR); Number of riders biggest driver of
growth; 30-day active riders expected to reach ~29m (vs in 2015)
Online media (ads + gaming) will contribute ~$20 billion by 2025 (~10% of total GMV) but will be highly
pro?table sectors
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