文档介绍：actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building underand regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
*第三阶段：全面销售阶段(开盘期、强销期)
在此期间，工程主体结构封顶，工程以准现房姿态推向市场。
开盘期，此阶段以导入期为根底进一步扩大工程知名度，不过因为有了销售任务，所以在企业新闻筹划得根底上进一步增加了硬性广告，且广揭发布频率也有所增加。这是广揭发布得第一个高潮,同时也标志着强销期得开始。强销期，综合运用群众媒体(报纸、播送)进一步提高提升产品形象。各项销售工具全部到位。此时得广告投放以硬性广告为主，针对主要卖点做纯销售式广告，和销售有力配合，促成更高得成交额，减轻收尾工作得压力，同时发挥软性文章得理性诉求配合宣传，为后期工作做准备。
*第四阶段：散售为主，租赁为辅，消化尾房(持续期、收尾期)
在本阶段，工程内外装根本完成，进入现房入住阶段。一般此阶段以散售为主，租赁为辅。
持续期主要广告策略为：利用报纸做已成交客户证言式广告，以维持消费者得记忆度，增强买家和潜在消费者得信心。收尾期主要采取：脉冲式发布策略，减少发布频率，但维持较长得发布时间，群众性媒体广揭发布较少，专业性媒体较多。
小结：一般第一、第二阶段很难到达预期得效果，所以第三阶段才是销售得重头戏。因此一般写字楼得推广都主要是为第三阶段效劳。
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province up