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福特趋势报告
LOOKING
FURTHE R W ITH FORD
2 017 TRENDS
LOOKING BAC Sheryl Connelly
Global Consumer Trends and Futuring
Ford Motor Company
3
CONTENTS
Revisiting “Trust Is
the New Black”
Revisiting the
“Female Frontier”
Revisiting
“Sustainability Blues”
The Good Life
4
Time Well Spent
Decider’s Dilemma
The Tech Spiral
Championing Change
The Parenting Trap
Community Ties
5
Revisiting “Trust Is the New Black ”
When we launched our frst annual trend book, we declared that
“Trust Is the New Black.”
We wrote that the social contract as we know it had been
broken, and people’s mistrust ofcorporations, governments
and media was making integrity a new – ifrare – form
ofcompetitive advantage. 85% ofconsumers we
surveyed say they fear that personal data is often
collected without their knowledge or consent.
Fake news sites have become rampant, and
Oxford Dictionaries recently selected “post-
truth” as 2016’s international word ofthe
year, defning it as “relating to or denoting
circumstances in which objective facts are
less infuential in shaping public opinion than
appeals to emotion and personal belief.”
Today, decoding integrity is increasingly a
matter of perspective – is the glass half full,
or half empty Both are accurate, but opinion
is inherently subjective. Where truth was once
indisputable and often self-evident, today’s “truths” are
often heavily infuenced by perceptions and reinforced by
like-minded viewpoints.
6 CONTENTS
“I say what I
really think on
social media.”
(percent of adults
globally who agree)
China
83%
India
76%
Spain
57%
Brazil
.
55%
50%
“I fnd social media
is more about optics
than substance.”
80% of adults
globally agree
Germany
45%
Canada
45%
Australia
42%
.
39%
“People today are less likely to
consider opposing viewpoints.”
65% of adults globally agree
CONTENTS 7
TRUE